Version 1.0 of our DOT Placards product was released on 3 September, 2010. Today I checked in Android Developers Console and saw it has crossed the 10,000 download threshold. Huzzah!
The Android Marketplace doesn’t publish exact download numbers for consumers to see. Rather, it reports downloads as being within ranges such as < 10, 50-100, 1,000-5,000 and so on. But the bands get bigger as the counts go up. It gets to be a bigger and bigger deal to cross each threshold.
We’ve been in 5,000-10,000 band for a long time and, for a time, were stalling out a bit on attracting new users. Then we removed the ads feature. Showing ads had never done anything for revenue, had probably annoyed some users, and required extra permissions at app install time. Taking them out was a great decision.
Many thanks to Mark, whose brainchild the product was, and to Hokan, who built it.