I haven’t gone back to Facebook advertising since I wrote my heartbreak piece about it over a year ago. I may try them again soon to promote a couple of new, non-phone-app products we have in the works. In the meantime I came across this remarkable infographic. It says:
- nothing about how well the ads are working for the advertisers,
- a lot about how increasingly mobile our readers and users are becoming, and
- an enormous amount about how well ads are doing as revenue generators for Facebook.