Should you be investing in your website to make it more ‘mobile friendly’?
The simple answer is undoubtedly YES. The market for smartphones and tablets is exploding. A study on cell phone usage by the Pew Research Center, published in the spring of 2011, stated: “One third of American adults (35%) own a smartphone of some kind, and these users take advantage of a wide range of their phones’ capabilities. . . . eight in ten use their phone to go online.” By October of the same year, a Nielson study claimed, while “only [italics mine] 43 percent of all US mobile phone subscribers own a smartphone . . . the vast majority of those under the age of 44 now have smartphones. In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.”
But how bad is your site right now? What do you need to do to make it better? And what’s it going to cost in time and money?