Lean Startups Go Mainstream

economistLogoI’ve been talking to my colleagues, around town and around the state, about the Lean Startup movement for some time. I was delighted to see The Economist get on board this week with their Tech Startups: A Cambrian moment special section. Lean Startups, aka Agile startups, focus on using new technologies to build what customers need and will use, not just what techies think would be cool to have.

The technique has its limitations, but it aims to ground innovation in the real world. And for both self-funded startups and those looking for angel or venture-capital investors, the real world is a very, very important thing to consider.

My own summary of what’s important about this approach is a slight variation on what you’ll find in some of the books:

The product of a startup is a viable business model, not a technology or, even, a solution.

And, BTW, if you don’t already have a subscription to the Economist, you might want to buy a newstand copy of the January 18th edition or just check out some of the other articles online. It’s full of interesting and even downright alarming pieces about technology, the prospects for specific jobs/professions in the next 50 years, and the promises and perils for individual prosperity of our accelerating technology revolution.

Not every issue of the Economist is as good as this one but many are. And the special sections, especially the regular quarterly one on Technology, pretty much justify the price of a subscription for me.